Survey Reveals More Than Half of Canadians Prefer the Music on When the Clothes Come Off

SiriusXM survey show more Quebecers like to have the music on when being intimate with their partner and Atlantic Canadians prefer reggae for intimate encounters

TORONTO, Feb. 7, 2012 /CNW/ - Music is key to getting Canadians in the mood. According to a new study commissioned by SiriusXM Canada, (TSX: XSR), the country's leading audio entertainment company, more than half of Canadians (53 per cent) will likely have music turned on and up this Valentine's Day while getting intimate with their partner.

"Emotions have a stronger link to our auditory stimuli versus visual so what we hear, or don't hear, during sex has the ability to affect what happens between the sheets," said Josey Vogels, sex and relationships expert. "For some, a soft R&B song may get them in the mood, while others might prefer more hard-hitting and bass-heavy music like electronic or dance. People looking to enhance their intimate experience should try putting some music on and make sure it is uninterrupted. SiriusXM, for example, offers commercial-free music channels so you won't have to worry about ads ruining the moment."

The survey also shows that Canadians like to listen to different types of music during intimate encounters. SiriusXM offers more than 65 commercial-free music channels from almost every genre - everything from alternative/rock, jazz/blues, country, R&B/soul, pop, rap/hip-hop, and electronic and dance. This Valentine's Day, SiriusXM subscribers can tune into SiriusXM Love on XM/SIRIUS 17 to help turn up the romance.

Using results of the survey, SiriusXM Canada has put together a playlist to help Canadians get "in the mood" this Valentine's Day. Songs were selected from the genres that Canadians across the country identified as their go-to music categories for intimate encounters.

SiriusXM's Siriusly Sexy Playlist (in alphabetical order)

• At Last by Etta James
  Hear it on Soul Town XM/SIRIUS 49
• Doin' It by LL Cool J
  Hear it on Backspin XM/SIRIUS 46
• Harder, Better, Faster, Stronger by Daft Punk
  Hear it on BPM XM/SIRIUS 51
• Let's Get it On by Marvin Gaye
  Hear it on Soul Town XM/SIRIUS 49
• Pour Some Sugar on Me by Def Leppard
  Hear it on '80's on 8 XM/SIRIUS 49
• S&M by Rihanna
  Hear it on The Heat XM/SIRIUS 47
• Sexual Healing by Marvin Gaye
  Hear it on Soul Town XM/SIRIUS 49
• Try by Blue Rodeo
  Hear it on The Highway XM/SIRIUS 60
• Turn Off the Lights by Teddy Pendergrass
  Hear it on Heart & Soul XM/SIRIUS 48
• Turn Your Lights Down Low by Bob Marley
  Hear it on The Joint XM/SIRIUS 42

How many Canadians like to turn it on?

• Roughly half the respondents surveyed (53 per cent) like to listen to music when being intimate with their partner. This is especially true among:
• 45-54-year-olds (61 per cent versus 50 per cent among those 55+) and
• Quebecers (70 per cent versus 48 per cent for the rest of Canada)
• Almost half (42 per cent) of Albertans say they prefer not to have music on when being intimate with their partner

Jingles Canadians get jiggy to

• When compared to the rest of Canada:
• Quebecers, Albertans and British Columbians prefer oldies and jazz/blues when getting intimate
• Canadians in the Maritimes like listening to alternative/rock, pop, electronic/dance or reggae
• Ontarians prefer oldies and soul/R&B
• Residents in Manitoba and Saskatchewan like pop and country

Is it better when the music is on?

• Six in ten Canadians (58 per cent) believe intimate encounters are more enjoyable when music is playing
• When compared to the rest of Canada, Ontarians are most likely to disagree that intimate encounters are better when music is playing

Beyond the bedroom

• Over half the respondents surveyed (55 per cent) have gotten intimate in a vehicle, while nearly half (47 per cent) have done so outdoors
• When compared to the rest of Canada:
• More people in the Maritimes (53 per cent) have gotten intimate outdoors
• Almost half of those in Quebec (45 per cent) say they have done it in the kitchen and, when compared to the other provinces, more Quebecers have also been intimate in a public washroom stall (9 per cent)
• Albertans like to mix business with pleasure. When compared to the rest of the country, more residents in Alberta say they have been intimate in their place of work (20 per cent)
• The survey was conducted by Leger Marketing with an online survey amongst 1,523 Canadians. The survey was completed online between January 23 and January 25, 2012, using Leger Marketing's online panel, LegerWeb.

About SiriusXM Canada
SiriusXM Canada (TSX: XSR) is the country's leading audio entertainment company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free music. SiriusXM Canada offers an array of content from the most recognized news and entertainment brands as well as from professional sports leagues including the NHL, NFL, MLB and CFL.

SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available online at www.sirius.ca and www.xmradio.ca and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 3,000 retail locations nationwide. To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit our website at www.siriusxm.ca.

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