The Keys to Effectively Monitor Traditional And Social Media

TORONTO, Oct. 20, 2016 /CNW/ - A communications strategy that monitors both traditional and social media is the most effective for today's marketers. This CNW whitepaper looks at how you can identify opportunities and issues using the right media monitoring mix for your company.

Finding earned media and brand mentions is no longer the sole function of media monitoring; it's also about leveraging opportunities. If you are not using your monitoring platform for more than just tracking your brand mentions, you may be missing out on some vital information about your customers, competitors and industry as a whole.

Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media discusses:

• How anyone can be an influencer, and the challenges inherent to monitoring social media
• Traditional media, its renewed importance and strategies for monitoring it
• Competitive intelligence and prospecting empowered by the right kind of monitoring strategies

Successful multichannel monitoring strategies consist of finding the right mix of tools, people and best practices. Refining your strategy and using your media monitoring platform for industrial monitoring and competitive intelligence, allows you to engage in social listening and in turn, identify opportunities to build your business and effectively position your brand in the market place.

Download this whitepaper in full here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

SOURCE CNW Group Ltd.

Image with caption: "The keys to effectively monitor traditional and social media (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161020_C3542_PHOTO_EN_800515.jpg

Melissa Meyer, Communications Assistant, [email protected]