The summer tourist season kicks off: Tourisme Montréal and its partners improve the city's tourist welcome strategies

MONTRÉAL, April 26, 2017 /CNW/ - Tourisme Montréal this morning kicked off the summer tourist season with its industry partners at the annual tourism fair, which showcases the city's new tourist attractions, products and services.

During this important event, the organization unveiled the details of the Montréal vous accueille project, a major initiative that aims to improve the city's tourist welcome. Ultimately, the project will generate a stronger brand image for Montréal, defining it as a welcoming and lively destination through consistent visuals posted in nine of the city's main gateways operated by Tourisme Montréal's partners.¹

In anticipation of the summer influx of tourists, Tourisme Montréal will be expanding its team of tourist information representatives. There will also be a team of destination experts riding a welcome tricycle through the city's most popular tourist areas. This initiative is being developed jointly with the Old Montréal Business Development Corporation. Meanwhile, the Old Montréal tourist office has been updated to better reflect the city's dynamic and vibrant personality. It opened on February 23 this year—earlier than usual —as Montréal gears up for its 375th anniversary celebrations.

Tourisme Montréal will soon be launching his new Website and a mobile app designed to assist tourists from the moment they arrive in the city by recommending content based on the user's personal tastes and preferences.

"Increasingly, tourists are looking for more authentic experiences and opportunities to live like a local while they travel. That's why we're encouraging Montréalers to be more welcoming than ever as the city celebrates its 375th anniversary. After all, Montréal residents are our best ambassadors," said Pierre Bellerose, Vice-President, Tourist Welcome, at Tourisme Montréal.

Tourisme Montréal has set an ambitious goal to become the industry leader in tourist welcome by offering tourists assistance throughout the duration of their stay. A quality reception is essential to a positive overall travel experience, and good information services have a positive impact on local tourism and the economy. More often than not, visitor requests for information lead to additional tourist spending.

About Tourisme Montréal 
Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the "Montréal" destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.

For more information, visit www.mtl.org.

1- The main gateways partnering in this project are: Montréal-Trudeau International Airport, Gare d'autocars de Montréal, Montréal Central Train Station (Via Rail), the Cruise Terminal (Port of Montreal), Palais des congrès de Montréal, Société de transport de Montréal, Bureau du taxi de Montréal, Centre Infotouriste de Montréal (Tourisme Québec) and Tourist Welcome Office (Tourisme Montréal). The Society for the Celebrations of Montréal's 375th Anniversary is also a project partner.

SOURCE Tourisme Montréal

Andrée-Anne Pelletier, Manager - Corporate Public Relations; Tourisme Montréal, 514-844-3344 / 514-248-7844, [email protected]