OAKVILLE, ON, Jan. 29, 2016 /CNW/ - The Weather Network has again been named one of Canada's top brands, placing 16th on Ipsos Reid's list of the Most Influential Brands in Canada. The results of the study were revealed Wednesday during Toronto's annual Advertising and Marketing Week. This is the fourth consecutive year The Weather Network has made the list and been ranked within the top 20 brands. It's the second year the company has been ranked the 4th Canadian brand on the list. According to the study, Canadians continue to see The Weather Network as trustworthy, engaging and a good corporate citizen.
"It's an honour to be recognized once again as one of Canada's most influential brands," said Pierre Morrissette, Chairman, President and CEO of Pelmorex Media Inc., parent company of The Weather Network. "For 27 years, The Weather Network has been a part of Canadians' daily routines. With over 30 million viewers across all platforms, our brand is a true reflection of this country's culture and fascination with weather."
The Most Influential Brands Study was conducted in December 2015 via an online survey of 6,006 Canadian adult residents. Respondents were asked questions related to five key dimensions which define and determine brand influence, including trustworthiness, engagement, leading edge, presence and corporate citizenship. The highest ranked brands are those which excel at building influence and driving preference in an increasingly competitive marketplace.
As the country's leading weather information provider, The Weather Network is committed to delivering weather information to Canadians 24 hours a day, 365 days a year through its multiple platforms. The Weather Network's television station, web and mobile applications are an integral part of millions of Canadians lives helping them plan their daily activities.
About Pelmorex Media Inc.
Celebrating 27 years, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Eltiempo.es and Wetterplus.de. Pelmorex operates in Canada, the U.S., Spain, the U.K. and Germany. The Weather Network and its French counterpart MétéoMédia are Canada's most popular weather and information services on TV, web and smartphone apps. Eltiempo is Spain's leading multi-platform weather information provider. Pelmorex also built and operates Canada's National Alerting System (Alert Ready) which aggregates and distributes emergency alerts issued by authorized government agencies.
SOURCE Pelmorex Media Inc.
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