Tie Your News Release Results to Business Outcomes

Create reports that deliver actionable insights for your clients

TORONTO, Sept. 14, 2016 /CNW/ - Reporting on the performance of your news release often includes measuring reach, engagement and media pick-up. These traditional metrics typically measure in numbers and PR professionals like numbers. Ten thousand news release views sounds pretty impressive in a client report but what impact does this number have on your business outcomes? Did it contribute to revenue or leads generated?

This CNW whitepaper looks at the steps you need to take in order to bring data from multiple sources to paint a complete picture of the performance of your release.

These include:

Step 1: Set your goals

Step 2: Report on complete results

Step 3: Put results into context

Step 4: Tie Communications to Business Outcomes

When you present clients with measurable and meaningful results, you not only provide your client with actionable business insights, you help your agency transition from vendor to trusted advisor.

CNW's Visibility Reports, available in our Online Member Centre, provide you with detailed metrics and key insights, allowing you to better measure the rue performance of your release.

For a deeper analysis of how you can move beyond news release pick-up and report on real outcomes, download our whitepaper today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

SOURCE CNW Group Ltd.

Image with caption: "Tying your PR results to business outcomes (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160914_C3476_PHOTO_EN_772865.jpg

Melissa Meyer, Communications Assistant, [email protected]