Tim Hortons Camp Day raises $12.4 million with 100% of coffee sales donated to the Tim Horton Children's Foundation

OAKVILLE, ON, June 9, 2015 /CNW/ - More than 18,000 kids will go to camp this year thanks to the generous support of Tim Hortons guests and restaurant owners across North America who came together to raise $12.4 million during this year's Camp Day on Wednesday, June 3. All funds raised will make attending the camp a reality for thousands of kids from economically disadvantaged backgrounds.  

On Camp Day, all of the proceeds from coffee sales at the more than 4,700 Tim Hortons restaurants across Canada and the United States are donated to the Tim Horton Children's Foundation (THCF) to send kids from low-income homes on an unforgettable camp experience.

"We want to thank everyone who helped make it possible to send these kids on an amazing camp adventure, which helps them gain the skills, experience and confidence to build a brighter future," says David Clanachan, President & COO Tim Hortons Canada. "To our loyal guests, generous restaurant owners, dedicated team members, celebrities and volunteers, we want to thank you all for making this year's Camp Day a resounding success."

In addition to purchasing a Tim Hortons coffee on June 3, guests supported Camp Day by rounding up their order to the nearest dollar amount, making a donation by purchasing a tent or cabin in restaurant, texting CAMP to 45678 (Canada) or 41518 (U.S.) to make a $5 donation, and donating online at sendakidtocamp.com.

"This is a very special year, with the opening of our seventh camp, Tim Horton Camp Whiteshell, in Pinawa, Manitoba, and we couldn't have asked for a better way to mark the occasion and celebrate than by raising $12.4 million on Camp Day," says Dave Newnham, Vice President and Executive Director, Tim Horton Children's Foundation. "Camp Day is our largest fundraiser of the year and has been essential to helping us make a true difference by sending more than 215,000 kids to camp over the years."

Social Media

Camp Day supporters can still join the #CampDay conversation online:
Tim Horton Children's Foundation: (facebook.com/timhortonchildrensfoundation; @THCF1974 on Twitter; youtube.com/THCF1974)
Tim Hortons: facebook.com/TimHortons; @TimHortons on Twitter and Instagram
Tim Hortons US: facebook.com/TimHortonsUS; @TimHortonsUS on Twitter and Instagram

About the Tim Horton Children's Foundation Camps
The first Tim Horton Children's Foundation camp opened in Parry Sound, ON in 1975 with just 200 kids. Today, the Foundation operates seven year-round camps across North America serving more than 18,000 low-income children each year. Each camp offers a traditional summer camp for kids ages 9 to 12, a year-round camp serving schools and youth groups, and a five-level Youth Leadership Program for kids ages 13 to 17, focused on building lifelong leadership skills.

About the Tim Horton Children's Foundation
The Tim Horton Children's Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth living in economically disadvantaged homes. The Foundation's funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. By the end of 2015, more than 215,000 children will have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children's Foundation, please visit www.thcf.com.

Tim Hortons^® Inc. Overview
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of April 27, 2015, Tim Hortons had 4,724 systemwide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE Tim Hortons

Michelle Robichaud, [email protected], 905-339-5047; Claire Gatti, [email protected], 416-413-5206